The latest from DTC Perspectives

House Subcommittee Sets May 8 Date

Thursday, 01 May 2008, 04:05 PM

DTC advertising is expected to come under intense scrutiny Thursday, May 8, as a subcommittee of the House’s Energy and Commerce Committee examines the role DTC advertising plays in marketing to consumers and its influence on physician prescribing. read more

Pharma Industry Group Favors Obama as Next President

Friday, 25 April 2008, 03:28 PM

Showing solid, and surprising, support among pharmaceutical industry marketers, Democratic candidate for president Sen. Barack Obama emerged as the candidate-to-beat following a mock election held during last week's annual DTC National Conference in Washington, D.C read more

Congratulations to the 2008 DTC National Ad Award Winners

Wednesday, 23 April 2008, 11:16 AM

The 2008 Ad Award winners were announced at the 2008 DTC National Conference. Congratulations to all the finalists and winners! read more

Headlines from DTC Insights

Alert: 'Reported' Spending Data Shows Decline For DTC Advertising in Third Quarter

Friday, 07 December 2007, 10:08 AM

After a long run of quarterly spending growth, the reported spending for DTC advertising fell 7.1% in the third quarter to $1.13 billion, according to data released this week by Nielsen Monitor-Plus . The decline represented “reported” dollars of $86 million. read more

From the Latest Issue of DTC INSIGHTS - New Media Channels Drive Shift to 'Community' Power

Friday, 07 December 2007, 10:01 AM

Blogs, Web 2.0, Wikis, YouTube and social computing are more than just the trendy new marketing tools that marketers must learn to understand and contend with. What they further represent is the “fundamental change in the way that we’re living,” explained Chloe Stromberg, a marketing analyst at Forrester Research. “The Web is now shifting power from institutions – such as the large corporations that we work for now – to the communities that we now participate in as individuals,” she said. read more

From the Latest Issue of DTC INSIGHTS - Creating 'Real' Content Is Key To Effective Patient Video Series

Friday, 07 December 2007, 09:19 AM

In developing its Go Insulin campaign (www.GoInsulin.com) around a series of patient vignettes, the key was to use real patients with real stories, and not with “a scripted [and] complicated long-length video,” according to Lynn Crowe, a senior product manager, diabetes consumer marketing, at Sanofi-Aventis. The success of the online video campaign is rooted in the fact that the marketing team found “patients who really represented the struggle,” she added. read more

Latest News

Lunesta DTC Advertising Account Moves to Kaplan Thaler

Friday, 01 February 2008, 01:44 PM

Friday, Feb. 1, 2008 After a review that began late last year, Sepracor has decided to move the advertising account for Lunesta – perhaps one of the largest-spending DTC accounts of the past two years – to New York-based Kaplan Thaler. read more

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From the

December

issue of

DTC Perspectives Magazine

From the December Issue - The Patient Trust Deficit In Pharmaceutical Marketing
Imagine you’ve tumbled down a rabbit-hole and found a bottle labeled “drink me.” Its contents could potentially ease symptoms that have troubled you, and improve your health and quality of life. But so far you have only the word of the manufacturer read more

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