The latest from DTC Perspectives
CNBC and A DTC Ban?
Friday, 17 July 2009, 08:52 AM
I regularly watch CNBC in my home office as I sit and write about or study DTC issues. The two activities are not related since I watch CNBC to track my investments(mostly energy) not to find DTC information. Today, on 7/15, I was unpleasantly surprised around 2:30 pm. read more
Proposed Elimination of DTC Advertising Deduction Defeated
Wednesday, 15 July 2009, 11:40 AM
Members of the American Advertising Federation were informed earlier this week by executive vice president of government affairs Clark Rector that the House Ways and Means Committee would uphold the federal tax deduction for DTC advertising. read more
Four Major TV Networks Join Fight Against Ad Tax
Monday, 13 July 2009, 04:11 PM
Broadcasters CBS, NBC, FOX and ABC have sent a letter to Rep. Charles Rangel (D-N.Y.), who chairs the House Ways and Means Committee, objecting to a proposal that would eliminate the deduction of DTC advertising as a business expense, which the companies say would cost jobs. Current tax code (for all industries) allows advertising to be deducted as an ordinary business expense. However, the Committee is considering this proposal as a way to help fund the Obama administration’s projected healthcare reform. read more
DTC With Another Meaning
Friday, 10 July 2009, 09:12 AM
The health care reform debate has a new version of DTC, not meant for consumers to influence doctors on drug choice, but instead to voice their opinions to Congress. The pro-Obama plan supporters and the anti-government involvement groups are doing mass media aimed at influencing Congress. The commercials are designed to get consumers to contact Congress and are also designed to show Congressmen that their vote will be a campaign issue in the future. read more
How Will Healthcare Reform Impact DTC? - Insider Analysis at DTC Perspectives' Fall Conference
Wednesday, 08 July 2009, 11:25 AM
The Healthcare Reform Bill - Congress' Threat to the DTC Tax Status? DTC Perspectives Provides The Latest News and Invites You to Find Out More read more
FDA and Non-Prescription Drugs
Monday, 06 July 2009, 09:34 AM
FDA is looking to get more involved in cracking down on OTC/Food/Supplement products that make health claims. That is a good thing in many cases because those products have been making parity or superiority claims to Rx drugs. I live in a community that has many people 60+. They frequently tell me they do not need Rx drugs because they take Chinese yeast for cholesterol or some supplement they take for erectile dysfunction. read more
The Advertising Deduction Up For Grabs
Friday, 26 June 2009, 08:18 AM
What has raised tremendous concern lately for DTC practitioners is the Rangel comments on cutting the advertising tax deductions. Charlie Rangel, the powerful Congressman from New York, said ending deductibility of ad spending is on the table to help fund the health care reform bill. read more
Eye on the Hill - Eating our Seed Corn
Thursday, 25 June 2009, 12:48 PM
Jim Davidson reports on what to expect in the coming year from Washington. According to a recent report, the pharmaceutical industry is considering giving up its business expense deduction for the cost of advertising. It’s a “troubling” development, our Capitol Hill observer reports. read more
Washington Promises Swift Resolution on Healthcare Reform - What it Means for DTC Marketing
Monday, 22 June 2009, 01:00 PM
What Does the Newly Proposed Healthcare Policy Mean for DTC Marketing? DTC Perspectives Provides the Latest News and Invites You to Find Out More read more
Old Can Be New Again
Friday, 19 June 2009, 08:16 AM
A very interesting DTC campaign started this month that shows that marketing and positioning can revive an old concept. That campaign is Abbot’s Trilipix, a new drug for raising HDL cholesterol and lowering triglycerides. The new drug is part of an old class of drugs popular before statins were introduced. Statins primary benefit is lowering bad cholesterol with some minor raising of good cholesterol. Trilipix is the first of this class of drug to be approved with use with statins. read more
DTC and You
Mark Your Calendar for the DTC Fall Conference
The DTC Fall Conference - Reform & Refocus
will be held in Westminster Hotel, Livingston NJ on Oct 14-15, 2009.
Don't miss the forum for DTC Thought Leaders.
FREE Subscription to our Magazine
Start a free subscription now to the industry's leading
publication focused soley on DTC marketing,
DTC Perspectives Magazine is published quarterly.
Subscribe to DTC Insights
The DTC Marketer's Executive Brief - DTC INSIGHTS
takes all the information and data pertinent to DTC
and analyzes it for a busy pharma marketer.
Subscribe to Bob Ehrlich’s newsletter
A weekly blog column from DTCPI CEO Bob Ehrlich
that reflects his observations on key trends affecting
our industry
| ABOUT SSL CERTIFICATES |
